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Decathlon Innovation Lab

We're not just thinking outside the box - we're creating a whole new one.

Decathlon Innovation Lab

We're on a mission to foster scalable innovation and push the norm in the sports industry. Our curated challenges are based on feedback from our stores and departments, with a focus on facilitating truly innovative solutions. Successful solutions will be piloted for 3 months in one of our Bangalore stores, with the opportunity for scaleup across India.


We're not afraid to take risks and explore new frontiers. That's why we're looking for talented individuals who share our spirit of adventure and want to help shape the future of sports in India.

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How does it work?


We join forces with innovations, startups and organizations to bring fresh perspective to
co-create solutions


The solution prototype is then tested in real world environment and at our stores to ensure they meet the needs our customer


Successfully tested solutions are scaled up in Indian or globally to maximize impact and reach a larger target audience

Challenges 2023

Our key business theme for 2023 are



Vernacular Website Localization

Drone Inventory Management

Challenges 2024

Our key business theme for 2024 are

Digitise & enhance training assets

employee performance

Digital Innovation:
Affiliate marketing  Live Commerce

User Experience
& Happiness

Sustainable Production Innovation

What's in it for you?

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Access to a large network

With a presence in over 50 countries, providing startups with access to a wide network of potential customers and partners.


Sustainable Focus

We value startups that share our commitment to sustainability, thus providing opportunities for these startups to work on projects that align our values and mission.


Expertise & Resources

A team of experts and resources dedicated to innovation and sustainability, will provide startups with the support they need to develop and scale their solutions.


Piloting Opportunities

Offers startups the chance to pilot their solutions in real-world settings, providing valuable feedback and data for further development.


Brand Recognition

Collaborating with Decathlon can provide startups with increased brand recognition and exposure in the sports industry.

Success Stories

Sporting Sustainability

in style



Innovating for a Better Sporting Experience


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Revolutionizing packaging sustainability

Addere Creations

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Transforming customer experiences with AI

Startup Testimonials

Rohan R
Founder & CEO, Addere Creations

It was a great experience working with Mr Siva and the team for the Shrink-wrap Alternative Project. Right from the start to the completion of the project, we received excellent communication, updates and the required details, which helped in smoothening the progress. The project's vision and steps were conveyed clearly at all times, which made it easier for us to understand and reflect on our work. It was a one-of-a-kind opportunity for our Team at Addere Creations, to work with Decathlon. Looking forward to working on more projects with Decathlon.

About Us

Decathlon is a global leader in sports equipment and apparel, with a mission to push the boundaries in the sports industry. We believe in the power of innovation to make sports more accessible, sustainable and exciting for everyone. With a presence in over 70 countries, we have the opportunity to make a positive impact on the world and we take that responsibility seriously.


Our culture is deeply rooted in collaboration, experimentation, and learning. We foster an environment where ideas can flourish, and we encourage our teammates to challenge themselves and their assumptions. We believe that the best solutions come from diversity and inclusion, and we're proud of the community of innovators we've built.

Through initiatives like our innovation challenges, we're able to connect with startups and entrepreneurs who share our passion for innovation. We're constantly exploring new ideas and technologies, and we're excited to continue pushing the boundaries of what's possible in the sports industry.

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