Decathlon Innovation Lab
We're not just thinking outside the box - we're creating a whole new one.
Decathlon Innovation Lab
We're on a mission to foster scalable innovation and push the norm in the sports industry. Our curated challenges are based on feedback from our stores and departments, with a focus on facilitating truly innovative solutions. Successful solutions will be piloted for 3 months in one of our Bangalore stores, with the opportunity for scaleup across India.
We're not afraid to take risks and explore new frontiers. That's why we're looking for talented individuals who share our spirit of adventure and want to help shape the future of sports in India.
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How does it work?
Partner
We join forces with innovations, startups and organizations to bring fresh perspective to
co-create solutions
Test
The solution prototype is then tested in real world environment and at our stores to ensure they meet the needs our customer
Scale
Successfully tested solutions are scaled up in Indian or globally to maximize impact and reach a larger target audience
Challenges 2023
Our key business theme for 2023 are
Eco
Mobility
Sizing
Recommendations
Vernacular Website Localization
Drone Inventory Management
Challenges 2024
Our key business theme for 2024 are
Digitise & enhance training assets
Streamlining
employee performance
Digital Innovation:
Affiliate marketing Live Commerce
User Experience
& Happiness
Sustainable Production Innovation
What's in it for you?
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Access to a large network
With a presence in over 50 countries, providing startups with access to a wide network of potential customers and partners.
Sustainable Focus
We value startups that share our commitment to sustainability, thus providing opportunities for these startups to work on projects that align our values and mission.
Expertise & Resources
A team of experts and resources dedicated to innovation and sustainability, will provide startups with the support they need to develop and scale their solutions.
Piloting Opportunities
Offers startups the chance to pilot their solutions in real-world settings, providing valuable feedback and data for further development.
Brand Recognition
Collaborating with Decathlon can provide startups with increased brand recognition and exposure in the sports industry.
About Us
Decathlon is a global leader in sports equipment and apparel, with a mission to push the boundaries in the sports industry. We believe in the power of innovation to make sports more accessible, sustainable and exciting for everyone. With a presence in over 70 countries, we have the opportunity to make a positive impact on the world and we take that responsibility seriously.
Our culture is deeply rooted in collaboration, experimentation, and learning. We foster an environment where ideas can flourish, and we encourage our teammates to challenge themselves and their assumptions. We believe that the best solutions come from diversity and inclusion, and we're proud of the community of innovators we've built.
Through initiatives like our innovation challenges, we're able to connect with startups and entrepreneurs who share our passion for innovation. We're constantly exploring new ideas and technologies, and we're excited to continue pushing the boundaries of what's possible in the sports industry.
